Fortnite’s success after the release of its Battle Royale component has become a topic worthy of analysis, as few expected the Epic Games game to reach the levels of popularity it has today and the revenue it has generated so far. Beyond its simple mechanics and the fact that it’s a free experience, the Epic Games business model has paid off and the analyst Michael Pachter talked about it.
Wedbush Securities analyst Michael Pachter spoke to Venture Beat in an interview about the success of Fortnite: Battle Royale and what he sees that is attracting millions of players. Pachter revealed information he got directly from Epic Games that shows how successful their monetization model has been: “You can play with the Battle Pass forever by spending a one time $10 USD. It’s a very clever thing to do. People will see that someone has a cool looking and hard to get skin and more and more people will make the decision to buy a pass. Epic told me that 5 million Battle Passes was sold the debut day and perhaps generated around $50 million at the same time. Patcher says that it’s a good business model and thinks more companies will try to copy it, moving to the cosmetic aspect side instead of the pay-to-win side.
As you know, Battle Pass at Fortnite: Battle Royale gives you access to exclusive rewards and rewards for your performance in the field. On average, it is estimated that meeting all of the challenges that are rewarded in the pass takes between 75 and 150 hours of play and in addition to obtaining cosmetic items and some items, it is possible to get V-Bucks coins in a sufficient amount to purchase the next Battle Pass without spending any real money.
So, a new testimony tells of Fortnite’s success: Battle Royale, a phenomenon that generated $296 million in revenue in April.
What do you think if the pay-to-win model would decrease while the cosmetic model becomes the norm? Tell us in the comments!